Projects
A growing collection of work at the intersection of creativity and artificial intelligence, each project a collaboration built from concept to final cut using the latest generative AI tools.
The Horror Log| Instagram Fan Account
What started as a Digital Marketing MBA course assignment at Northeastern became something harder to put down. The Horror Log is an AI-assisted horror film review page built from the ground up: concept, visual identity, copywriting, and content strategy all developed and iterated in real time. Every post is designed using generative AI tools, every caption is written to a specific critical voice, and every decision about what to cover next is informed by the analytics. Meta Ads A/B testing, engagement tracking (Instagram Analytics), and audience behavior: the data shapes the content, and the content shapes the audience. It's equal parts passion project and live marketing lab, and the line between the two is exactly where it gets interesting.
Zero-to-One | Project Lighthouse
In collaboration with Zero-to-One, Porta Studios produced a short-form generative AI video commercial for Project Lighthouse, which is an AI-powered sales intelligence tool that eliminates the manual research burden before client calls by aggregating interaction history and real-time data into a single unified view. Using Runway for AI clip generation and Adobe Premiere for post-production, we built the spot end-to-end, translating a technical product concept into a visually compelling narrative designed for a B2B audience. The result is a polished, production-ready commercial demonstrating how Lighthouse compresses hours of pre-call research into minutes, putting everything a sales team needs in one place, right before they need it.
Vicki Satlow Literary Agency
When the Vicki Satlow Literary Agency came to Porta Studios, the brief was simple but expansive: capture the feeling that literature belongs to everyone. The Vicki Satlow Literary Agency is a Milan-based international literary agency with a catalog spanning genres, cultures, and continents, and the commercial needed to reflect that breadth. We brought the concept to life using Runway and Sora for AI-generated visuals and Adobe Premiere for final assembly, crafting a piece that moves through worlds, emotions, and moments to remind viewers that somewhere out there, there is a book written exactly for them.